Post by account_disabled on Oct 28, 2023 6:56:23 GMT
So far, we’ve looked at Linktree’s rise. But why has its organic traffic dropped so much? To understand this, we can compare the peak of Linktree’s organic traffic to the present to see the extent of the banned profiles’ impact on organic traffic. I’ve added a “Compare” filter in Ahrefs’ Site Explorer to show the extent of the loss. Traffic comparison, via Ahrefs' Site Explorer Using the “Compare” filter, we can see two things: The loss of the top traffic-driving profiles has resulted in significantly lower traffic to the site. Most of the removed user profiles are from Indonesia. Traffic by country analysis To look at the whole website’s traffic, we can look at “Traffic by country” in Site Explorer. Traffic by country, via Ahrefs' Site Explorer We can see that Indonesia has by far the most significant drop, followed by the United States.
If we click on Indonesia in Site Explorer’s Overview report, it will Office 365 Email List update the organic traffic graph to only show the organic traffic from that country. Indonesian traffic rise and fall, via Ahrefs' Site Explorer This graph shows that the Indonesian market is primarily responsible for the rise and fall in organic traffic across the site. So what happened? My theory: risky (now removed) user profiles were driving the most traffic Although it’s not clear at this stage why the top profiles were banned, it’s noticeable that most of the remaining top traffic-driving profiles are sharing NSFW links. For example, here’s what the highest traffic-driving, non-banned user profile looks like: Example of an NSFW Linktree user profile, via Linktree The majority of links here are for 18+ NSFW content.
(My guess is that this is probably not what Linktree wants to be known for.) Returning to the comparison we ran earlier, we can see that one of the top keywords is “kinghorsetoto.” Example of a high-traffic user profile on Linktree that's now removed, via Ahrefs' Site Explorer Let’s cautiously Google this phrase to see what comes up. Indonesian casino site that was in the top traffic drivers list for Linktree Well, it’s an Indonesian casino site. Given the niche, it’s possible the site violated Linktree’s community standards. After another search on Google, I discovered this Vice article, which suggested that Linktree removed sex workers from the website in early 2022. The reason for the ban is explained below:
If we click on Indonesia in Site Explorer’s Overview report, it will Office 365 Email List update the organic traffic graph to only show the organic traffic from that country. Indonesian traffic rise and fall, via Ahrefs' Site Explorer This graph shows that the Indonesian market is primarily responsible for the rise and fall in organic traffic across the site. So what happened? My theory: risky (now removed) user profiles were driving the most traffic Although it’s not clear at this stage why the top profiles were banned, it’s noticeable that most of the remaining top traffic-driving profiles are sharing NSFW links. For example, here’s what the highest traffic-driving, non-banned user profile looks like: Example of an NSFW Linktree user profile, via Linktree The majority of links here are for 18+ NSFW content.
(My guess is that this is probably not what Linktree wants to be known for.) Returning to the comparison we ran earlier, we can see that one of the top keywords is “kinghorsetoto.” Example of a high-traffic user profile on Linktree that's now removed, via Ahrefs' Site Explorer Let’s cautiously Google this phrase to see what comes up. Indonesian casino site that was in the top traffic drivers list for Linktree Well, it’s an Indonesian casino site. Given the niche, it’s possible the site violated Linktree’s community standards. After another search on Google, I discovered this Vice article, which suggested that Linktree removed sex workers from the website in early 2022. The reason for the ban is explained below: