Post by monirul11 on May 18, 2024 9:51:24 GMT
Delayed gratification is not just waiting for future rewards, but a deeper understanding of self-control and goal-directed behavior. Xiaomi's strategy of not announcing prices immediately can be seen as a way to use the psychological effect of delayed gratification to increase the expectations and interest of potential consumers. By keeping prices mysterious, Xiaomi not only stimulates consumer curiosity about product prices, but also increases overall anticipation for product launches. From a psychological perspective, when people invest time and energy in looking forward to something, their perception of the value of that thing tends to increase, and this phenomenon is widely used in marketing.
In this process, by maintaining Guadeloupe Email List consumers' interest and expectations, Xiaomi not only increases brand exposure, but may also enhance consumers' purchase intentions. 05 If you remember something, there will be a response. Soviet psychologist Caigarnik once conducted a study. In one restaurant, Zeigarnik observed that waiters were able to remember the details of an order that had not yet been paid, but once the order was paid, the waiter quickly forgot the specific contents of the order. Based on this observation, Zeigarnik designed a series of experiments in which participants began to perform a series of tasks and then were abruptly interrupted before the task was completed. remembered by participants than those that were completed.
After research, Zeigarnik came up with the Zeigarnik effect named after her: the beginning of a task will establish a specific tension in people's psychology, and this tension will increase the cognitive accessibility of relevant content. sex. When the task is completed, the tension disappears, but if the task is interrupted, the tension persists. By maintaining a sense of tension, content becomes easier to access and recall. An idiom to sum up the Zeigarnik effect is "if you remember it, there will be a response." For example, the pre-sale pricing + final payment method used by major promotion platforms today utilizes this principle.
In this process, by maintaining Guadeloupe Email List consumers' interest and expectations, Xiaomi not only increases brand exposure, but may also enhance consumers' purchase intentions. 05 If you remember something, there will be a response. Soviet psychologist Caigarnik once conducted a study. In one restaurant, Zeigarnik observed that waiters were able to remember the details of an order that had not yet been paid, but once the order was paid, the waiter quickly forgot the specific contents of the order. Based on this observation, Zeigarnik designed a series of experiments in which participants began to perform a series of tasks and then were abruptly interrupted before the task was completed. remembered by participants than those that were completed.
After research, Zeigarnik came up with the Zeigarnik effect named after her: the beginning of a task will establish a specific tension in people's psychology, and this tension will increase the cognitive accessibility of relevant content. sex. When the task is completed, the tension disappears, but if the task is interrupted, the tension persists. By maintaining a sense of tension, content becomes easier to access and recall. An idiom to sum up the Zeigarnik effect is "if you remember it, there will be a response." For example, the pre-sale pricing + final payment method used by major promotion platforms today utilizes this principle.