Post by account_disabled on Mar 5, 2024 8:16:47 GMT
One of the most important events, for those involved in Marketing, is Black Friday which nowadays represents a mix of strategy and creativity. A good Social Media Manager must build his own editorial plan taking into account the communicative impact of this media event. The birth of Black Friday Black Friday originated in the United States in 1924 from Macy's stores , as a strategy to empty its stores in view of the arrival of Christmas products. This event, in the American vision, inaugurates the sales season and is chosen as the day following Thanksgiving. The choice of the color black does not originate, as many believe, from sad events or natural disasters but from two simple reasons.
The black recalls the smog produced by the hundreds of cars queuing throughout the city to take advantage of the discounts applied by the shops. Black also arises from the habit, of a purely economic nature, of marking accounts in the red as a loss and those in the black as positive ; During Black Friday, store accounts managed to completely reverse their trend , going from red to Belgium Phone Number black. What has changed about Black Friday over time? Store activities during Black Friday have changed a lot over time, due to the explosion of the Internet and the digital world. While in the past it was necessary to dramatically lower prices during this event, now with the advent of e-commerce this is no longer sufficient. First of all, we can see how most of the products present in physical stores can be purchased online at significantly lower costs .
This phenomenon has led customers to be more skeptical of sales and to purchase products of interest at any time and at the same price. A further element of change, thanks to the internet, is the large amount of information available to customers in real time. This allows everyone to know all the details of a product and be able to compare it with other more convenient ones on the market . Black Friday has therefore also landed in the digital world, taking on different nuances, trying to differentiate itself in the great ocean of the internet. It is therefore no longer a competition of "who has the smallest one" but rather a real test of creativity and strategy.
The black recalls the smog produced by the hundreds of cars queuing throughout the city to take advantage of the discounts applied by the shops. Black also arises from the habit, of a purely economic nature, of marking accounts in the red as a loss and those in the black as positive ; During Black Friday, store accounts managed to completely reverse their trend , going from red to Belgium Phone Number black. What has changed about Black Friday over time? Store activities during Black Friday have changed a lot over time, due to the explosion of the Internet and the digital world. While in the past it was necessary to dramatically lower prices during this event, now with the advent of e-commerce this is no longer sufficient. First of all, we can see how most of the products present in physical stores can be purchased online at significantly lower costs .
This phenomenon has led customers to be more skeptical of sales and to purchase products of interest at any time and at the same price. A further element of change, thanks to the internet, is the large amount of information available to customers in real time. This allows everyone to know all the details of a product and be able to compare it with other more convenient ones on the market . Black Friday has therefore also landed in the digital world, taking on different nuances, trying to differentiate itself in the great ocean of the internet. It is therefore no longer a competition of "who has the smallest one" but rather a real test of creativity and strategy.