Post by account_disabled on Mar 5, 2024 4:49:09 GMT
If you're wondering how the events of the last two years have affected the digital ecosystem, know that you're not alone... As marketers, we've had to be agile and adapt to a huge amount of change since the start of 2020 , and let's face it, it's been a lot to take in for all of us. Will the world of Search ever be the same again? How much can pre-pandemic tactics still perform in the current landscape? What is the new state of research for the world's most active markets? Thanks to our wide range of tools and reports , we have found ourselves in a unique position to be able to investigate, analyze and document market-specific data that will help you find the answers to these questions.
We used these tools and reports to discover how the web changed in 2021 Venezuela Phone Number compared to 2020 and created a 360-degree analysis on Google updates, user behaviors and SEO actions based on our data. Are you interested in discovering the methodology? We used data from the Semrush Sensor database, Domain Analysis, Traffic Analytics, and many other Semrush tools. Read the full report here → ADS illustration The State of the Research 2022 analyzes some of the world's major markets and contains everything you need to plan your post-pandemic growth strategy. In this post we preview some of our main findings - you can download the full report to delve deeper into the data: State of the Web There were significantly fewer URLs ranking in the top 100 results for the first time, compared to 2020.
The average decline in the number of URLs ranking for the first time was 7.4% per market. The share of traffic per device saw a desktop increase in 2020, which continued into summer 2021 even after many brick-and-mortar establishments had begun to open. State of the Research Informational keywords made up 60% of unique search terms. Over half of all searches in 2021 were 1-2 words, while nearly three-quarters of the ads Google showed were 3-5 words. Ranking status Volatility across all niches was higher on average in 2021 than in 2020 . Despite this, the average maximum volatility score has actually decreased year over year. Status of SERP Features Search ads at the top of the SERP decreased in 2021 compared to 2020 on both desktop (-74%) and mobile (-26%).
We used these tools and reports to discover how the web changed in 2021 Venezuela Phone Number compared to 2020 and created a 360-degree analysis on Google updates, user behaviors and SEO actions based on our data. Are you interested in discovering the methodology? We used data from the Semrush Sensor database, Domain Analysis, Traffic Analytics, and many other Semrush tools. Read the full report here → ADS illustration The State of the Research 2022 analyzes some of the world's major markets and contains everything you need to plan your post-pandemic growth strategy. In this post we preview some of our main findings - you can download the full report to delve deeper into the data: State of the Web There were significantly fewer URLs ranking in the top 100 results for the first time, compared to 2020.
The average decline in the number of URLs ranking for the first time was 7.4% per market. The share of traffic per device saw a desktop increase in 2020, which continued into summer 2021 even after many brick-and-mortar establishments had begun to open. State of the Research Informational keywords made up 60% of unique search terms. Over half of all searches in 2021 were 1-2 words, while nearly three-quarters of the ads Google showed were 3-5 words. Ranking status Volatility across all niches was higher on average in 2021 than in 2020 . Despite this, the average maximum volatility score has actually decreased year over year. Status of SERP Features Search ads at the top of the SERP decreased in 2021 compared to 2020 on both desktop (-74%) and mobile (-26%).