Post by account_disabled on Feb 27, 2024 7:00:04 GMT
This is why for small businesses and small and medium-sized companies it is necessary to work actively and daily to build an excellent digital reputation , to be confirmed and strengthened every day. Only in this way can one absorb the unpleasant surprises of a sudden negative review, whether true or artfully crafted by the competition or by professional scammers. FOR A NEW RESTAURANT: MAXIMUM ATTENTION TO REPUTATION I recently collaborated with one of the most well-known Japanese chefs in Italy (Kazuteru Yonemura, already awarded a Michelin star in the past with his own restaurant in London), who recently opened a new Japanese restaurant in Milan . In this case, the digital reputation of the restaurant has become the main object of attention of digital communication, to the detriment of the richness of the site itself and the contents.
During the drafting phases of the Digital Strategy, we realized that aiming for the positioning of the new restaurant website on Google on terms such as " japanese restaurant Milan ", " sushi Milan ", etc. it would have been very complex, almost Honduras Mobile Number List impossible . In fact, on searches with terms of this type, Google primarily presents the selections of large food and generalist portals such as even Corriere it, "burning" the first 10-12 positions of the search result. Positioning yourself on Google for a restaurant website is very complex. Better manage digital reputation. aiming to overtake these giants in Google's search results would have been too complex, expensive and unrealistic. I therefore suggested diverting all your energy towards building an excellent digital reputation , aiming to obtain excellent reviews on Tripadvisor, Google MyBusiness and Facebook.
Obtaining excellent reviews means appearing in the specific selections of the food portals mentioned above, and therefore it means turning to your advantage the fact that the food portals' selections occupy all the top Google positions, otherwise inaccessible. EVERYONE READS THE REVIEWS OF A RESTAURANT BEFORE ENTERING IT Anyone, before choosing and booking a restaurant to impress their new girlfriend, for a business lunch, for a party with friends, reads the review of a restaurant, on Tripadvisor or elsewhere, to understand if there may be any bad surprises. Today, this is a widely consolidated practice, which in many cases has replaced the more traditional "advice from friends". Today, when deciding on a restaurant, we rely on digital reviews, even more than on the advice of friends. becomes the most important element that makes one choose one place over another .
During the drafting phases of the Digital Strategy, we realized that aiming for the positioning of the new restaurant website on Google on terms such as " japanese restaurant Milan ", " sushi Milan ", etc. it would have been very complex, almost Honduras Mobile Number List impossible . In fact, on searches with terms of this type, Google primarily presents the selections of large food and generalist portals such as even Corriere it, "burning" the first 10-12 positions of the search result. Positioning yourself on Google for a restaurant website is very complex. Better manage digital reputation. aiming to overtake these giants in Google's search results would have been too complex, expensive and unrealistic. I therefore suggested diverting all your energy towards building an excellent digital reputation , aiming to obtain excellent reviews on Tripadvisor, Google MyBusiness and Facebook.
Obtaining excellent reviews means appearing in the specific selections of the food portals mentioned above, and therefore it means turning to your advantage the fact that the food portals' selections occupy all the top Google positions, otherwise inaccessible. EVERYONE READS THE REVIEWS OF A RESTAURANT BEFORE ENTERING IT Anyone, before choosing and booking a restaurant to impress their new girlfriend, for a business lunch, for a party with friends, reads the review of a restaurant, on Tripadvisor or elsewhere, to understand if there may be any bad surprises. Today, this is a widely consolidated practice, which in many cases has replaced the more traditional "advice from friends". Today, when deciding on a restaurant, we rely on digital reviews, even more than on the advice of friends. becomes the most important element that makes one choose one place over another .