Post by account_disabled on Dec 26, 2023 7:05:56 GMT
The landing page in Google Ads for e-commerce is one of the elements that may decide whether your campaign exists or not. Both the content of the landing page and the appearance and design of the landing page play an important role and influence the purchasing decisions of customers of your online store. Check how to create a good and effective landing page for a Google Ads campaign for an online store. DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 What is a landing page and why do you need to take care of it? A landing page in Google Ads is a special page prepared for the needs of a specific advertising group. It is displayed to the user in response to clicking on the advertisement and usually contains an extension of the information contained in the advertisement visible, for example, on the search network, advertising network, or YouTube video.
The purpose of a landing page is to turn users into real WhatsApp Number List customers. In the case of an online store, the landing page will usually present the advantages of a specific product, a specific product category or the general offer of the store. Landing page in Google Ads for e-commerce and user search intentions When creating landing pages for your e-commerce business in Google Ads, you need to consider: user search intent, the stage in the purchasing path at which the user is. How to reach customers at different stages of the purchasing funnel using landing pages in Google Ads? For customers who are at the beginning of the purchasing funnel, landing pages presenting your brand, general offer and mission will work well. If you want to build brand awareness, invest in advertising on the advertising network. If you want to reach customers in the middle stage of the purchasing funnel who will already find your brand, create a landing page through which you can obtain the customer's contact details (in e-commerce this will be an e-mail address useful for sending newsletters). For customers at the bottom of the purchasing funnel, prepare effective sales landing pages.
Create valuable content about the product to convince you to buy it. What elements of an e-commerce landing page need to be taken care of depending on the stage of the sales funnel at which the user is? Let's check. Landing page at the top of the shopping funnel in an online store advertisement At the top of the purchasing funnel, you reach a large number of users who do not yet have specific purchasing plans or are not even aware of them. It is worth creating such landing pages for campaigns aimed at audiences similar to your customers. They may be interested in your products but don't know your brand yet. A landing page aimed at people at the top of the sales funnel should contain the following content: the history and mission of your brand, solutions that your products provide, social evidence to increase credibility and authenticity. At this stage, users are not ready to buy, so the call to action should focus on generating leads and contacting potential customers. You can offer the user a 10% discount on their first purchase in exchange for subscribing to your newsletter. In this way, you give the user an incentive to make a purchase and obtain the user's address through which you can reach him without incurring additional advertising expenses.
The purpose of a landing page is to turn users into real WhatsApp Number List customers. In the case of an online store, the landing page will usually present the advantages of a specific product, a specific product category or the general offer of the store. Landing page in Google Ads for e-commerce and user search intentions When creating landing pages for your e-commerce business in Google Ads, you need to consider: user search intent, the stage in the purchasing path at which the user is. How to reach customers at different stages of the purchasing funnel using landing pages in Google Ads? For customers who are at the beginning of the purchasing funnel, landing pages presenting your brand, general offer and mission will work well. If you want to build brand awareness, invest in advertising on the advertising network. If you want to reach customers in the middle stage of the purchasing funnel who will already find your brand, create a landing page through which you can obtain the customer's contact details (in e-commerce this will be an e-mail address useful for sending newsletters). For customers at the bottom of the purchasing funnel, prepare effective sales landing pages.
Create valuable content about the product to convince you to buy it. What elements of an e-commerce landing page need to be taken care of depending on the stage of the sales funnel at which the user is? Let's check. Landing page at the top of the shopping funnel in an online store advertisement At the top of the purchasing funnel, you reach a large number of users who do not yet have specific purchasing plans or are not even aware of them. It is worth creating such landing pages for campaigns aimed at audiences similar to your customers. They may be interested in your products but don't know your brand yet. A landing page aimed at people at the top of the sales funnel should contain the following content: the history and mission of your brand, solutions that your products provide, social evidence to increase credibility and authenticity. At this stage, users are not ready to buy, so the call to action should focus on generating leads and contacting potential customers. You can offer the user a 10% discount on their first purchase in exchange for subscribing to your newsletter. In this way, you give the user an incentive to make a purchase and obtain the user's address through which you can reach him without incurring additional advertising expenses.