Post by account_disabled on Dec 24, 2023 9:24:37 GMT
On the other hand, it is also a way to try to reach this person by starting a discussion on a topic that may interest them or better yet to be spotted by responding to their comment or one of their discussions. Perhaps the most effective thing when it comes to groups is to create your own. We set the rules, we choose our members, we can acquire leadership from those we have invited. with someone you don't know. Cyril Bladier To get lots of other advice (in French) on LinkedIn, sign up for. We sometimes observe surprising situations. For example for CRM. The bid suggested by Google is €19.43 per click. On the other hand, to position your site as “natural”, the various market tools indicate that the competition is between low and average.
It is therefore a priori quite easy to position yourself on this subject and at a cost probably lower than Email Data that of an Adwords campaign. However, when we look at the first page of Google's results, brands like Microsoft Dynamics, SAP or Oracle are absent (knowing that Microsoft Dynamics also has an ads campaign in progress on CRM). When we dig into the subject, we also realize that on the CRM theme, Internet users do not click on the ads. They only represent on average 9% of clicks compared to 91% for so-called natural results: Another surprise, on the mobile telephony market. The main operators (SFR, Orange, Bouygues Telecom) are seeking to position themselves around mobile fleet management, even though there is no demand on this subject.
It is therefore a marketing budget invested at a loss: we invest to reach a demand that does not exist. That was for BtoB, but we have the same problem in BtoC with a brand that misses its market. The reason is very simple: the product targeted by the company is searched for 4,000 times per month on average. As consumers, we do not use the same term for this product. On the term we use, there are almost 30,000 queries. Simply by changing its communication a little, without investing more, the brand could reach 7 times more people and therefore multiply the traffic to the pages of this product by 7 in a few months. If we take stock of all the sites that we have analyzed over the past 5/6 years (we always analyze the sites of our clients' competitors), we see that 70% to 100% of a site's traffic is traffic.
It is therefore a priori quite easy to position yourself on this subject and at a cost probably lower than Email Data that of an Adwords campaign. However, when we look at the first page of Google's results, brands like Microsoft Dynamics, SAP or Oracle are absent (knowing that Microsoft Dynamics also has an ads campaign in progress on CRM). When we dig into the subject, we also realize that on the CRM theme, Internet users do not click on the ads. They only represent on average 9% of clicks compared to 91% for so-called natural results: Another surprise, on the mobile telephony market. The main operators (SFR, Orange, Bouygues Telecom) are seeking to position themselves around mobile fleet management, even though there is no demand on this subject.
It is therefore a marketing budget invested at a loss: we invest to reach a demand that does not exist. That was for BtoB, but we have the same problem in BtoC with a brand that misses its market. The reason is very simple: the product targeted by the company is searched for 4,000 times per month on average. As consumers, we do not use the same term for this product. On the term we use, there are almost 30,000 queries. Simply by changing its communication a little, without investing more, the brand could reach 7 times more people and therefore multiply the traffic to the pages of this product by 7 in a few months. If we take stock of all the sites that we have analyzed over the past 5/6 years (we always analyze the sites of our clients' competitors), we see that 70% to 100% of a site's traffic is traffic.